As an app developer, you definitely want to choose a perfect keyword for your app, why should do this? Of course, the keywords are very important for your app downloading. People will search the app with the keywords. How to choose a keyword is also a major factor for app store optimization service. But we often make some mistakes when finishing this. Let’s take a look:
Not using the whole 100 characters you are alloted. There really isn’t a reason not to take up as much space as possible when inputting your keywords. Unlike in web research, Apple puts a lot of trust in you to select your keywords correctly. So make sure to take advantage of that and fill up all your keyword space with relevant keywords for your app store optimization.
In most markets, your app name and company name count as your keywords, and can be combined with your iTunes Connect keywords to form multiple word phrases that you will also rank for. On the other hand, if your app is in the Games/Puzzles category, it will show up for searches that include ‘games’ or ‘puzzle’ but not any combinations of ‘games’ and ‘puzzle’ with your actual keywords, so only apps that are very popular should consider including their category as keywords.
The most common mistakes are spaces in between keywords or multiple phrase keywords. Imagine Rovio is coming out with a new game named Angry Birds: Clay Castle, and their new intern comes up with some new keywords.
And of course some developers want to use the leywords that receive no traffic or your app do not have the chance to rank for, or even use very long words as the keywords. This might seem obvious about aso services, but long words are both less likely to be searching for, and take up more space. A ten character keyword for which you'd rank first can potentially be replaced by a four and five character keyword pair that might potentially bring you more traffic.
Here are some mistakes we heard for many times about choosing keywords. We hope what we talked here can help you avoid these mistakes and better your app store seo to get more downloading for your apps.
From:http://www.tapaso.com
Tuesday, March 31, 2015
Thursday, March 26, 2015
Why You Need Outsource ASO Content
Most app developers are good at creating interesting apps but hardly master the skill of marketing apps. However, app store optimization has a big effect on the success of marketing your apps. Nowadays, high-quality content booms, and it is not easy to make your content stand out. If you want to ensure the success of app store optimization service, you can leave the job to some professionals! Today we will tell you the reasons for you outsourcing aso content!
1. You need a lot of content. And with a kingdom so vast as the Internet, it is necessary to feed any project with plenty of content, in order to ensure that your brand doesn’t fall into oblivion, but also that it stays ahead of its competition and on top of the sector’s major trends and news. Now, if it takes you a really long time to write 1 or 2 articles per week, how will you write the 10 weekly articles that your website or blog requires succeeding online? More information about app store optimization will be updated here, so stay close!
2. You may do a good job in developing an app, not in writing. Content is king for both aso and seo, but the crown doesn’t fit everyone, because not everyone was born to write. You can choose outsourcing content which makes perfect sense because you’re not only going to subcontract those who have the skills for writing, but even better, those who love to write. Professional asoers know how to write the content that can boost your app downloads.
3. You can save a lot of time. Between brainstorming, research, writing, proofreading and editing, the truth is that writing good content regularly, takes time. It is also true that even though you would love nothing more than to write your heart out, you just may not have that kind of time on your hands. Outsourcing content will solve this problem, with the advantage that you’ll be able to define exactly what content you want written and when. This doesn’t mean you can’t contribute with your own content to our own project, it means you’ll have help, you’ll have fresh and up to date content and, of course, you can contribute whenever time and inspiration allows you to.
4. You have to take developing excellent app as priorities. There are many good content producers that will happily and professionally create the content that your brand so badly needs. By delegating content work, whether partially or completely, you’ll gain time to focus 100% on other tasks. This way, the project has the opportunity to grow and flourish in all areas simultaneously.
Overall, app store seo is a task, and it is wise of you hire some professional aso services like us. If you want to know more app store optimization tips, please head on over our site and find the most useful information!
From:http://www.tapaso.com
From:http://www.tapaso.com
Wednesday, March 18, 2015
App Store Optimization: A Solid App Marketing Strategy
Every app developer should highlight importance of app store optimization which has a direct on your app ranking in the app store and downloads. How can you tell the potential users what your app is about and why should they download it? Implementing your app store seo effectively is a critical step before launching your app, so that your app won’t get lost amongst the millions of the apps being launched everyday just like it. Follow our tips to better prepare for the fierce competition in app store.
Firstly, target audience. Audience will shape much of the way the app is built, packaged and marketed. From the beginning, all of your marketing will be crafted around the demographics of this audience affecting if it’s a free or paid app, what category the app will fall under in the app store, what operating system it’s developed on and what type of advertising campaigns your team decides to execute. ASO app store optimization insights can provide direction for how to best package your apps for mobile users, as well as a recommendation on what strategies haven’t worked in the past.
Secondly, set goals. Ask yourself what your app store search optimization is going to achieve to best reach your target audience on an ongoing basis. These goals can change overtime to best suit your needs, but from the beginning it’s important that they are specific, measurable, realistic, attainable, relevant and timely in order to affect your bottom-line.
As far as app store optimization is concerned, you can refer to goals below:
- Growing your social media presence: Building a steady social media following on Facebook, Twitter, Google+, Tumblr or which ever social media platforms where your audience is active, is important means of creating an on-going dialogue between your app and its users. These channels also allow your company to share relevant content with your audience on a regular basis to keep them engaged wherever they are online.
- Driving engagement across the app: Since 22 percent of downloaded apps are only used once, it’s really important to focus your efforts on encouraging ongoing engagement with your app to prevent users from losing interest in your app and to ensure they’re making regular use of all the app’s unique features.
- Increasing app store ratings: The more quality reviews and ratings your app receives, the more visible it will become in the app marketplace for download. There are many tactics used to increase the amount of review left about an app, but one of the most effective app store optimization tips is having a valuable product to begin with.
- A steady rise in app downloads: More downloads of your app equals more revenue, engagement, visibility or other types of conversions for your company, which is often one of the most important goals to achieve for an app. Many of your other goals for your mobile app aim to reaching increasing app downloads.
Thirdly, focus on select channels. It is important to decide what channels online are best suited to achieve the goals of your mobile app. Effective app store search optimization entails exploring the many channels at your disposal and understanding which goals would most likely be achieved on these platforms.
Improving app ranking through aso services is an often overlooked channel as well, but highly effective. To help encourage continued engagement, use email as a platform to sparingly remind users who have downloaded your app of its latest content, features and updates. This can come in the form of a formal email newsletter or simply by having a one-liner about your mobile app in your email signature.
This is today’s guide for app store optimization! Professional app store optimization service helps your app attain the success of app store marketing. If you want to know more, keep close here!
From:http://www.tapaso.com
Firstly, target audience. Audience will shape much of the way the app is built, packaged and marketed. From the beginning, all of your marketing will be crafted around the demographics of this audience affecting if it’s a free or paid app, what category the app will fall under in the app store, what operating system it’s developed on and what type of advertising campaigns your team decides to execute. ASO app store optimization insights can provide direction for how to best package your apps for mobile users, as well as a recommendation on what strategies haven’t worked in the past.
Secondly, set goals. Ask yourself what your app store search optimization is going to achieve to best reach your target audience on an ongoing basis. These goals can change overtime to best suit your needs, but from the beginning it’s important that they are specific, measurable, realistic, attainable, relevant and timely in order to affect your bottom-line.
As far as app store optimization is concerned, you can refer to goals below:
- Growing your social media presence: Building a steady social media following on Facebook, Twitter, Google+, Tumblr or which ever social media platforms where your audience is active, is important means of creating an on-going dialogue between your app and its users. These channels also allow your company to share relevant content with your audience on a regular basis to keep them engaged wherever they are online.
- Driving engagement across the app: Since 22 percent of downloaded apps are only used once, it’s really important to focus your efforts on encouraging ongoing engagement with your app to prevent users from losing interest in your app and to ensure they’re making regular use of all the app’s unique features.
- Increasing app store ratings: The more quality reviews and ratings your app receives, the more visible it will become in the app marketplace for download. There are many tactics used to increase the amount of review left about an app, but one of the most effective app store optimization tips is having a valuable product to begin with.
- A steady rise in app downloads: More downloads of your app equals more revenue, engagement, visibility or other types of conversions for your company, which is often one of the most important goals to achieve for an app. Many of your other goals for your mobile app aim to reaching increasing app downloads.
Thirdly, focus on select channels. It is important to decide what channels online are best suited to achieve the goals of your mobile app. Effective app store search optimization entails exploring the many channels at your disposal and understanding which goals would most likely be achieved on these platforms.
Improving app ranking through aso services is an often overlooked channel as well, but highly effective. To help encourage continued engagement, use email as a platform to sparingly remind users who have downloaded your app of its latest content, features and updates. This can come in the form of a formal email newsletter or simply by having a one-liner about your mobile app in your email signature.
This is today’s guide for app store optimization! Professional app store optimization service helps your app attain the success of app store marketing. If you want to know more, keep close here!
From:http://www.tapaso.com
Friday, March 13, 2015
How to Know the Success of App Store Optimization?
Just like seo in web marketing, it is not easy to measure the success of app store optimization (aso). Nowadays, some tools and services emerging all the time to help test your marketing strategy is effective or not. After implement a series of aso services for your app, now it’s time to achieve the final positive result. Here, we will share with you several ways to help measure the success.
1. Tracking search ranking. Just like on the web, a great way to measure your success in app store search is to track your ranking for specific search terms you care about over time and versus your competition. Rank tracking is incredibly valuable for app store seo to understand their progress.
2. Top charts. Top Charts, especially Top Charts within a particular category, do a great job of allowing you to understand your success in relation to the rest of the apps in your category.
3. Downloads. Taking it one step further, correlating your search rankings to downloads will allow you to understand the effect your increased app store optimization is having on your app performance. One way we do this is to integrate with iTunes Connect and overlay your search rankings with your downloads so you can visually see how closely related any one keyword is with your downloads. It's not perfect, but it helps!
4. Ratings and reviews. Just as ratings and reviews are also great metrics to track over time for how you're doing with your app marketing. Keep track of what users are saying, how they're saying it, and what they're rating your app.
5. Check the conversion and revenue. At the end of the day, revenue is the most important metric you should understand. Of course, you should be tracking your revenue and doing the same correlation with search performance. In addition, you should watch your conversion rate over time; we often see apps whose conversion rate soars with an increase in app store optimization service because the users are so much more engaged with the app.
Have your learned something from this article? To get the ultimate final goal, in addition to driving downloads, there are many factors you need to take into consideration when you do app store optimization service. Please stay tuned here if you want to know more!
From:www.tapaso.com
1. Tracking search ranking. Just like on the web, a great way to measure your success in app store search is to track your ranking for specific search terms you care about over time and versus your competition. Rank tracking is incredibly valuable for app store seo to understand their progress.
2. Top charts. Top Charts, especially Top Charts within a particular category, do a great job of allowing you to understand your success in relation to the rest of the apps in your category.
3. Downloads. Taking it one step further, correlating your search rankings to downloads will allow you to understand the effect your increased app store optimization is having on your app performance. One way we do this is to integrate with iTunes Connect and overlay your search rankings with your downloads so you can visually see how closely related any one keyword is with your downloads. It's not perfect, but it helps!
4. Ratings and reviews. Just as ratings and reviews are also great metrics to track over time for how you're doing with your app marketing. Keep track of what users are saying, how they're saying it, and what they're rating your app.
5. Check the conversion and revenue. At the end of the day, revenue is the most important metric you should understand. Of course, you should be tracking your revenue and doing the same correlation with search performance. In addition, you should watch your conversion rate over time; we often see apps whose conversion rate soars with an increase in app store optimization service because the users are so much more engaged with the app.
Have your learned something from this article? To get the ultimate final goal, in addition to driving downloads, there are many factors you need to take into consideration when you do app store optimization service. Please stay tuned here if you want to know more!
From:www.tapaso.com
Subscribe to:
Posts (Atom)